LIVERPOOL ⚽ announce new deal as £100m player emerges

Your Liverpool morning digest as the club announce a new deal, plus a £100m player has emerged following an update


Liverpool announce new deal seven years after surreal press conference

Liverpool announcing the extension of a long-running commercial partnership wouldn’t usually garner that much attention in the grand scheme.

But that Nivea Men have agreed to continue partnering with the Reds until the end of the 2025/26 season is notable, and not just because they will have been the club’s official men’s grooming supplier for more than a decade.

The link-up with Nivea has arguably been the most prominent of all Liverpool ‘s commercial partnerships given the visible presence on both television and in print. After all, surely everyone has now seen the likes of Roberto Firmino, Trent Alexander-Arnold and James Milner looking after their skin.

And it all started with a first advert that was revealed at Anfield during the initial announcement of the partnership back in February 2015, which prompted quite possibly the most surreal press event the stadium has ever hosted.


While a point won’t have been part of the plan for Reds boss Jurgen Klopp the performance of his side would normally have been enough to comfortably claim three points. But when the game plan went out of the window early in the second half through the dismissal of Nunez there had to be someone to step forward, and after a subdued first half Diaz displayed his elite credentials and growing stature to be the man to salvage at least something.


Diaz feels like he has been a Liverpool player for a long time, but having only arrived at the club at the very end of the January transfer window from Porto his Liverpool career is barely seven months old. He has endeared himself to Reds fans through his ability, tenacity and work ethic and looks set to be a fixture of the forward line for years to come, another success that can be ticked off in terms of the recruitment process.


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